Mailing costs can be one of the biggest line items in a marketing budget. Reductions in postage go straight to the bottom line or leave room for other initiatives. Our understanding of Canada Post and USPS requirements has saved our customers tens of thousands of dollars - sometimes on a single project. We make sure your formats fall within postal specifications while taking advantage of the appropriate mailing classifications.
Change of address, address accuracy and purging of duplicated names from a mailing list may seem obvious. Many lists are not updated to even these levels. Basic database hygiene helps reduce printing costs as well as postal fees.
Canada Post estimates that 1-20% of mail is undeliverable. Which could translate to waste right from the start or to put it another way, 1-20% improvement to your campaign metrics and ROI by using our mailing services.
You can leverage our years of experience in developing efficient mailing programs. We can help you deploy free tools developed by Canada Post, such as GeoPost, as well as access their case studies to help you build a business case for your mailing initiatives.
The success of your marketing and direct mail campaigns is dependent upon on getting your message out on time. Our efficient and seamless workflow delivers invaluable results to grow your business.